Skip to main content

2000s to 2010s MOEY DW EPIDEMIC

Back between the 2000s and the mid 2010s, there were a few things you'd always hear growing up around the Bankstown region. 

"Shu cuz." "Haram." "Doggies." "Say wallah." And "MOEY DW CUZ."

The stereotypical Moey DW was essentially a Lebo from Bankstown. Why Bankstown? Well, it was a thing back then that every Lebo who made it would move to Bankstown, so naturally, Bankstown became the home for Moey DW. Even if that was the stereotype, honestly, there were probably more Moey DW's in Punchbowl, Lakemba and Auburn than there actually were in Bankstown itself.

And you knew exactly who Moey DW was the second you saw him. Always jigging school. Eyebrow slits. Brows threaded. A fade with a mullet or short spiked hair. Musty cologne, you know that specific musty – IFYKY. Those chunky Gucci glasses that looked like motorbike helmet visors. Had abs and acted like a gym junkie. Gold watch. Either a Nike FIT hat or a Gucci hat. 

Always fresh. Also, lowkey a HK (no, not Hong Kong). In other words, Moey DW was what we labelled as a f*ckboy in the 2010s to now, or for the South East and East Asians, it was the Lebo equivalent of the Kevin Nguyen.

But Moey DW wasn't just a look. He was highkey the sickest unt. Good at footy. The class clown. The bloke everyone knew. There were so many Moey DW’s that every Middle Eastern kid in Sydney had a cousin who called themselves one, even if their first name wasn’t even a form of Mohammed. 

Or maybe if you didn't have a Moey DW cousin, you were him. And if you weren't Middle Eastern, you still knew at least one on your street or at least ten in your school.

Facebook made the name official. You'd have all these iterations of Moey DW popping up – one of the more common ones was “Moey DW Cuz”. Eventually, Moey DW just became a straight up meme amongst the area, but I remember it still retained the original definition, just wasn’t as strong. Same thing as Kevin Nguyen for the lads that know.

I always thought Moey DW was strictly a Lebo thing, growing up in Riverwood and going to high school in Revesby. So, you can imagine the shock when I started seeing Greeks, Italians and Croatians calling themselves Moey DW too.

Were you a Moey DW? Don't lie to me, cuz. I'll find out. Also, are you still not worried? Especially in this economy…

Comments

Popular posts from this blog

INSPORT'S INFLUENCE ON WESTERN SYDNEY FASHION

INSPORT doesn’t get enough of the flowers it deserves. Between the early 2000s and the late 2010s, INSPORT practically dictated Western Sydney fashion. Brands like Henley, Canterbury, Lonsdale, Le Coq Sportif, Ellesse, Champion, Russell Athletic, Nike, Adidas and Puma, and then eventually FILA and Kappa. Logos on nearly every piece of clothing, all for a fairly affordable price. Growing up, if you were shopping for a backpack for back to school, there was only one place to go – INSPORT. They had a huge bag section and you’d always beeline for the Lonsdale bags, particularly the small one that could barely fit more than two books. Which, honestly, was a great excuse to not do anything in class, right? I remember Henley, Le Coq Sportif, Canterbury, Lonsdale, Puma and Adidas all being so common in the Western Sydney streetwear scene. Henley had that big fancy cursive logo across their shirts. Le Coq Sportif had the triangle with the rooster sitting on the chest. The exercise short-shorts ...

NIKE TNS INFLUENCE ON SYDNEY

There are a few fashion pieces that capture an entire scene and community holistically.  One of those just happens to be the Nike TN. That shoe alone is synonymous with Sydney street culture and eventually recognised as adlay fashion. TNs were very different to every other offering on the market back in the day. Loud in colour, heavy in contrast and just felt rebellious. From its release in 1998, it carried the highest price tag in Foot Locker stores, making it the most obvious target for searchers. And aside from being the most expensive shoe in the store, it just looked good. It was marketed as a running shoe too – now, we all know nobody's doing Usain numbers in TNs, but hey, it is what it is. But that price tag came with status. Random fact: TNs were the most racked shoes from Foot Locker Australia. There were really only a few reasons people were wearing TNs across Sydney: you were rich enough to afford a pair, ballsy enough to roll someone else's or rack them straight fro...

CONVO WITH TYLER, PREVIOUSLY FROM SE7EN

CONVO WITH TYLER FROM SE7EN TOXIN - a brand to keep an eye on from Melbourne, Australia. “I started experimenting with my first-ever SE7EN designs when I was 15. The first official product launch happened when I was 17,” says Tyler. Is age and experience a valid excuse? Tyler’s been creating and designing since high school and was part of the reason for the existence of the Melbourne-based fashion brand, SE7EN. The new age of young entrepreneurs is driven by obsession - the obsession to not work for someone but to work for yourself. From my convo with Tyler, it felt like an early, almost restless need to translate personal taste into something tangible. "SE7EN's SE7EN’S first official product launch was just hand screen-printed tees I made in my shed. At this point, I was still figuring things out, mainly just making stuff I thought was cool for fun. By the time I was 20, we released our first-ever fully custom manufactured product. That was our first batch of caps.” This era...