JAWN's Curated

CONVO WITH TYLER FROM SE7EN TOXIN - a brand to keep an eye on from Melbourne, Australia. “I started experimenting with my first-ever SE7EN designs when I was 15. The first official product launch happened when I was 17,” says Tyler. Is age and experience a valid excuse? Tyler’s been creating and designing since high school and was part of the reason for the existence of the Melbourne-based fashion brand, SE7EN. The new age of young entrepreneurs is driven by obsession - the obsession to not work for someone but to work for yourself. From my convo with Tyler, it felt like an early, almost restless need to translate personal taste into something tangible. "SE7EN's SE7EN’S first official product launch was just hand screen-printed tees I made in my shed. At this point, I was still figuring things out, mainly just making stuff I thought was cool for fun. By the time I was 20, we released our first-ever fully custom manufactured product. That was our first batch of caps.” This era...

From the late 90s to the late 2010s, Nautica could be seen on almost every youth and delinquent.  In all honesty, it had the same impact on Western Sydney streetwear/lad fashion as Nike did as a brand. I remember growing up, one thing every lad had was the Nautica sailboat logo hat, but everyone just called it a ‘leaf’. And those super light beach short-shorts with the Nautica text running down the side of the thigh. Such simple clothes with one block of colour and then the logo. But nothing beat their polos, and arguably nothing really got close. Big logos slapped on. Aggressive colours. It just catches eyes, man. Back in the day, you could only get Nautica from Myer and David Jones. To the lads, those stores were perceived as rich people stores. Those retailers were very accessible, being in almost every shopping centre. Lads would go in and rack size runs of them. Nautica clothes were retailing for a hundred dollars minimum and being sold by lads for half the price. I genuinely ...

INSPORT doesn’t get enough of the flowers it deserves. Between the early 2000s and the late 2010s, INSPORT practically dictated Western Sydney fashion. Brands like Henley, Canterbury, Lonsdale, Le Coq Sportif, Ellesse, Champion, Russell Athletic, Nike, Adidas and Puma, and then eventually FILA and Kappa. Logos on nearly every piece of clothing, all for a fairly affordable price. Growing up, if you were shopping for a backpack for back to school, there was only one place to go – INSPORT. They had a huge bag section and you’d always beeline for the Lonsdale bags, particularly the small one that could barely fit more than two books. Which, honestly, was a great excuse to not do anything in class, right? I remember Henley, Le Coq Sportif, Canterbury, Lonsdale, Puma and Adidas all being so common in the Western Sydney streetwear scene. Henley had that big fancy cursive logo across their shirts. Le Coq Sportif had the triangle with the rooster sitting on the chest. The exercise short-shorts ...