RANDWICK IN THE 2010s

Every suburb has their story to tell.

Their monologues and dialogues. Inner Sydney suburbs like Randwick, Maroubra, Kingsford and the surrounding pockets brought a lot of fashion trends across to the Greater Western Sydney area. Housing commission, searchers, graffs; the whole culture ran through that corridor.

Maroubra had Duffy's Corner, patrolled by lads from the housing flats nearby. Kingsford sat next to Daceyville, one of Sydney's oldest housing estates – baked into the area since the early 1900s.

And Randwick? Housing commission estates have been present since the 1960s. It has now become one of the most affluent councils in Sydney, with substantially decreased and blocked housing commission estates by the council. But before Randwick High School came about last year (2025) – merging from boys and girls to co-ed – Randwick Boys High School had a substantial presence of lads. The school was located relatively close to the housing commission estates. And many of the students were heavily influenced by the older lads in and around those estates.

Just like the many lads we have seen across Western Sydney, the lads in Randwick were rocking TNs, Tommy Hilfiger, Ralph Lauren, Lacoste, Nautica, Armani, Adidas, Henleys, G-Star Raw, Hugo Boss, Russell and bumbags across the chest.

I'm unfortunately not the right person to tell you the full story of Inner Sydney suburbs, as I didn't grow up there. Authenticity and rawness are themes super central to me and the identity behind this page. None of that fake stuff. If you'd like to get involved in preserving our culture by writing stories about your area, reach out and we can coordinate one together. In the meantime, what I can do is show you photos of fashion in areas you would not have known were captured.

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